Google AdWords Fundamentals Exam Questions with Answers

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:

What is a benefit of online advertising with Google AdWords?

It is beneficial to create multiple ad groups in order to:

What's one benefit of creating multiple ad groups?

Which AdWords settings are specified at the account level?

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?

An advertiser wants to increase the Quality Score of a low-perofrming keyword. Which approach would you recommend?

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like dark chocolate and gourmet chocolate bars. If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

A) Remarketing would be used to automatically target users who had previously visited sites that related to your keywords.

B) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page.

C) Managed placements would be used to target specific sites you had selected as being important to oyur client.

D) Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign.

Which line of ad text would be disapproved based on Googles advertising policies?

How do managed placements on the Display Network work?

According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?

Your text ad includes the phrase 'Your friend has a crush on you, See more!'. Why could your ad be disapproved according to AdWords policies?

Which formula does Google use to rank keyword-targeted ads on Google Search

When resetting a password in AdWords, what should a user keep in mind?

A) The new password is now required to access all other Google products with the affected Google Account log-in.

B) The new password will work for AdWords and the old password will work for other Google products.

C) The user will need to enable 2-factor authentication in order to access their account from any location

D) The password will need to be reset separately on other Google products that share the Google Account log-in

A keyword with very low clickthrough rate (CTR) will usually receive:

Adding placements to an ad group

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

By adding managed placements to a Display Network campaign - you can show your ad:

A) on webpages where the Smart Pricing feature determines there the ad is likely delivery ROI.

B) on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

C) on webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content

D) on Google owned and operated properties such as Gmail and Google News – that have relevant content for your keywords.

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

What happens when an advertiser sets a daily budget lower than the recommended amount, using the Standard delivery method?

The maximum cost-per-click (CPC) bid is the:

If an advertiser improves the Quality Score of a keyword, this keyword may:

You can use Display Planner to:

When sitelinks are set at both the campaign and ad group level, which will be displayed?

Which formula represents how Ad Rank is determined on Google search?

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

What should an advertiser use to organize ad groups?

Advertisers on Google search accrue cost in AdWords when:

A primary benefit of location targeting is that advertisers can:

What is it? Choose the most closely related answer

What is the impact of poor landing page quality on an ad group?

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call, or newsletter sign-up - we may:

Quality Score and Ad Rank are calculated:

This means that you do not need to:

Higher costs and Ad positions

Higher Quality Scores typically result in:

An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?

Ad groups should be used to:

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

Which are required components of an ad group running on the Search Network?

Which is a factor that Google uses to target ads to users based on physical location?

This user may see ads targeted to:

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

Which is a benefit of Manager Defined Spend (MDS)?

A benefit of My Client Center (MCC) is the:

Which is a best practice for creating effective ad text?

A My Client Center (MCC) account functions primarily as:

If both keywords and placements are added to the ad group, they would work together to:

It is important to identify special offers like free shipping before building an AdWords campaign in order to:

The Opportunities tab with AdWords can be used to:

In order to target this particular user, which campaign language setting should an advertiser use?

Why should you avoid adding duplicate keywords across ad groups?

Which best describes keyword contextual targeting?

An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

Quality Score on Google search is evaluated

The main goal of automatic cost-per-click (CPC) bidding is to

Location extensions can:

Which can be controlled at the Ad group level of an AdWords account?

Which is a benefit of AdWords for search marketing?

When a campaign is showing as Pending within AdWords, it is:

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

What type of bidding method is used to manage image ads on the Google Display Network?

What happens as a result of a search campaign consistently meeting its daily budget?

What happens when a campaign consistently meets its average daily budget?

What best describes Enhanced Cost-Per-Click (ECPC)

Grouping similar keywords together in an ad group will:

If your ad serving option is set to optimize and there are multiple variations of your text ads within the same ad group, AdWords will:

You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

A) You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii

B) You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii

C) You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget

D) You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in

With social extensions, how are +1s calculated for your ad and Google+ page

A) Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank

B) Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads

C) Only +1s from your Google+ page are showing in the count that is visible on your ad

D) Only +1s from your ads are calculated, your Google+ page is considered a separate campaign

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

A lower CPA does not necessarily indicate higher profit. Why

Which best describes the Optimize ad rotation setting in AdWords?

A) The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions

B) The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad

C) The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often

D) The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:

What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

A) AdWords budgets can only be set once annually and require a fixed commitment

B) Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive

C) Online campaigns generate clicks, whereas other channels generate exposure

D) Budgets cannot be applied to online campaigns due to constant changes in traffic

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview and Diagnosis took, instead of doing searches to find your ad on Google.com?

A) By performing searches that trigger your ad, you are inflating the amount of predicted impressions on the search keywords, which may impact your organic search ranking

B) By performing searches that trigger your ad, you will be automatically be charged for the impressions and may use all of your daily budget too quickly

C) None of these options are correct

D) By performing searches that trigger your ad, you will rack up impressions without clicks, which can lower your clickthrough rate and prevent your ad from appearing as often as it should

How can the AdWords average daily budget setting help when starting out?

When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?

You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?

How often does the AdWords system run an auction to decide which ads to show on the Google search page

Which is one characteristic of the Accelerated delivery method?

If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?

All other things being equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

Which is a benefit of search advertising with Google AdWords?

The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

Which is the best way for Bob to limit her access to only those accounts?

A) Combine the campaigns from each account into a single AdWords account. Grant Amy access to that single account so she can manage all campaigns from one place.

B) Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see

C) Create a new MCC account linked to the original MCC account, and then move the three accounts into that MCC. Grant Amy access ot that sub-MCC only.

D) Set up a direct login emails to each of the three accounts, so Amy will log in to each account individually without gaining access to the other accounts linked to the MCC

Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?

Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

Which bidding strategy should you use to achieve this goal?

Your client wants to improve her ad position. What would you recommend?

Which client would you advise to advertise on the Google Search Network?

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing results for profit?

How can you use this data to optimize your client's bidding strategy?

She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

Which of these metrics is especially important to clients who are running a branding campaign?

On the Google Display Network, your ad is eligible to show on a webpage if you’re:

When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

Keyword Planner can help you build a new Search Network campaign by:

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:

A standard AdWords text ad is made up of:

Which targeting method would you use to reach these people?

Which factor should be most important for this advertiser when deciding keyword bids?

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

How can you see if people are searching for your client's services during the early morning and evening hours?

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Which client would you advise to use radius targeting?

What does converted clicks measure?

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?

Your ad can show to a user when your targeted language matches:

Your ad can show to a potential customer when your targeted language matches

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

You can win a higher ad position in the auction with a lower cost per click (CPC) bid by:

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

How do cost per click (CPC) ads compete with cost per thousand impressions (CPM) ads on the Google Display Network?

Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

Which of the following items is not a component of Quality Score?

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

A) Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment

B) Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment

C) Add call extensions to the client’s ads and monitor performance with the top vs. other segment

D) Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

In order to appeal to customers on mobile devices, it's important to

Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

CPC bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's

You would choose to advertise on the Google Search Network if you wanted to

An advertiser should group their campaigns by

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

A) Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers

B) Use the top movers report which campaigns have seen the biggest change in clicks since last month

C) Use the paid & organic report to show when his website appears in organic search, with no associated ads

D) Use the Search term report to show which search terms lead to the most clicks on his ads

What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

Which is a benefit of advertising online with Google AdWords?

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

What's one benefit of promoting your products with a mobile apps campaign on the Display Network?

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to

When building a keyword list for a Display Network campaign, you should do which of the following

If you'd like your ads to show on certain sites across the Internet, you can add these websites as

You would choose to advertise on the Google Display Network if you wanted to

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google's advertising policies

Your ad can show on the Google Search Network when someone searches for terms that are similar to your

You can use Keyword Planner to identify

Anne-Marie's business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

You can use Display Planner to

You can use audience targeting to show your ads to

When someone clicks your ad, the actual amount you're charged will be

A) The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

B) The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

C) The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater

D) The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit

What's one of the main benefits of using ad extensions?

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it

Which ad extension would you use for an advertiser who has a chain of restaurants?

Conversion Optimizer can help drive conversions by using your conversion history and

Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

What would be the most appropriate landing page for his ad?

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query Hawaii vacations. What does this mean?

Which statistic indicates how often a click has led to a conversion?

Each campaign in your AdWords account should have a single:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand

Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

What is the benefit of having multiple ads in an ad group?

Clyde wants to raise the profile of his dance school. A Display Network only campaign can help him:

Why should you link your client's AdWords account to Google's Webmaster Tools?

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Your client wants to show ads to people who've visited her website before. Which Adwords feature would you recommend she use?

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

What's a reason to use the Search Network with Display Select campaign type?

Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

When people search for your client's watch repair business, they use very specific terms like vintage watch repairs. To show your ads for these searches, you'll want to use

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

A) AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results

B) Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies

C) To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4

D) Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4