Google Analytics Interview Questions and Answers

Google Analytics is a web analytics software used to track the traffic on the website. The major purpose of analytics is to analyse the information about the site and make decisions to improve the site traffic and revenue.

Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. In other words, if the user takes any desired action on the site, its considered as conversion. For example, filling the form, purchasing a product etc. We use Goals in Analytics to set the conversion tracking.

Session– In Google Analytics, a session is a gathering of connections that happen on your site inside a given date range. For instance, a solitary session can contain site visits, social associations, occasions, and ecommerce exchanges.

Users- In Google Analytics the clients are, that have had no less than one session inside chose date

Pageviews- In Google Analytics the site hits are the aggregate number of pages saw. Counting the rehashed perspectives of a solitary page.

By default, session time is 30 minutes and we can change it to 45 minutes by click on admin section and clicking on the session settings.

KPI means Key Performance Indicators. These metrics helps the business to analyse their websites based on the business objective.

Example of KPI: Users, Sessions, Avg Time, Bounce Rate, Conversion rate etc.

Segments are used to define the subset of data in overall data. For example, we can create a segment for organic, paid traffic etc.

Events are user interactions with content that can be tracked independently from a web page or a screen load. we can create custom events to track downloads, play buttons and ajax load etc.

There are three elements in event tracking. They are as follows

Categories

Labels

Actions

A goal defines a completed user activity, called a conversion, that contributes to the success of your business. We can have only 20 goals per one web property

Acquisition report provides a window on the user Acquisition by channel, campaign, keyword, and source media.

Channels in the acquisition reports are rule based grouping of the most common sources of traffic.

UTM stands for Urchin Tracking Module. Parameters that are added to url’s in order to track organic traffic referral traffic and CPC (Cost Per Click) traffic.

This metric helps us to compare our data with the market aggregated data from relevant industry who share the data anonymously.

A good bounce rate is around 30% for websites.

Series of pages which are expected to be accessed to reach the destination page to complete the goal is defined as funnel.

For example, an e-commerce website funnel will be like.

Add to Cart => Signin/Singup => Add Address => Make Payment => Thankyou Page.

No, we cannot delete the goal. But we can stop recording the goal by disabling the goal.

To track the changes in a specific metric, we can set parameters which can trigger and custom event is created

It defines the users who have visited the site at least one time in given time frame.

A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension.

We can analyse the source of our traffic to the website.

Ex: Organic, PPC, social etc.

The keywords data which is blocked by Google and will not show in Analytics reports. Most of the website are unable to find the exact keywords for which a conversion was happened.

Experiments tool is used to measure the results of campaigns with different design/view. It is also called as A/B testing.

An attribution model is the rule or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. In other words, the attribution can help us to know the proper touch points in the funnel.

The action is literally what the user does. For example, let us consider a video player the actions performed on this are play, pause, share, get embed link, etc.

Label Provides a bit more information about the user’s action.

Ecommerce tracking is a snippet of code you can include on your site or app to collect transaction data like product sales, purchase amounts, and billing locations, and connect it to your Google Analytics account.

Yes, we can segment the data based on devices. Under audience reports we can analyse this data.

Yes, using Publisher tab, we can connect our Google AdSense with Google Analytics

The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section

For all pageviews to the page, Exit Rate is the percentage that were the last in the session. Which means we can analyse the % of users who left the site from particular page.

The avg. amount of the time taken by the website to load it in the browser. The website must be loaded as fast possible for quick loading.

The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behaviour section. This will display the top landing pages that are giving us the maximum visits

U.A stands for Universal Analytics. The Universal Analytics tracking code can be found in the admin section of web property.

RPC stands for Revenue Per Click is a metric available in Google Analytics for using of E-Commerce tracking.

Search Depth in Google Analytics is the average number of page visitors viewed after performing a search on site.

Cookies are the text files which are stored on the client computer.

Demographics in Google Analytics shows the age group of people who is visiting our website.

The different types of product linking in Google Analytics are:

• AdWords linking
• AdSense linking
• Ad exchange linking
• BigQuery
• DoubleClick Bid Manager (DBM)
• DoubleClick Campaign Manager
• DoubleClick Search
• Google Play
• Postbacks
• Search Console

Identify the networks and communities where people engage with your content. Learn about each community, and identify your best performing content on each network.

ROI stands for Return on Invest

The formula of ROI is: (Revenue – Cost) / Cost

There is no such limit and users can always keep up the pace in this matter.

It is very beneficial to do so in order to understand how and when the search engine spiders visit a website. It is very helpful in understanding how the same can be improved. Google analytics is a powerful tool and the fact is its web traffic needs to be enhanced continuously for attaining maximum growth.

Web Analytics can simply make a business understand the behavior, nature and other similar factors of the traffic a website got. A business can get a lot from this approach and can generate a lot of Meta data with the help of which it is possible to generate more and more leads in the shortest possible time.